SNOW THA PRODUCT | Unorthodox 0.5 hosted by Dj Whoo Kidd

Who are your top 10 female rappers? If you can even name 10 you’d put in a list of favorites, then you’ve got a great ear, and a great memory. Fact is, today’s Hip Hop ‘femcee’ movement is all but lost in a world of larger than life pop imagery and cross-over hits. Some of today’s best women on the m-i-c have taken up forms of attention-getting that don’t involve the same songwriting or lyrical skills that once made their voices so powerful in Hip Hop.

Enter Snow Tha Product. At just 22-years-old, the versatile, bilingual lyricist is proving that there are no boundaries to her songwriting or performance abilities. On August 30, 2011, she will let loose her aptly-titled project Unorthodox via iTunes, preceded by the Unorthodox 0.5 mixtape hosted by DJ Whoo Kid debuting today Onthisis50.com/Radioplanet.tv, August 16.

Filled with original production from the likes of SuperStar O (Jim Jones, Waka Flocka, Wiz Khalifa), Florida beatmaker RedHook Noodles, California duo The Nominees, Texas multi-talent Essay Potna (Chingo Bling), Keise on da Track (Lil Boosie) and more, Unorthodox is laced with Snow’s electrifyingly aggressive verbal acrobatics. She’s a beauty and a beast – looks and lyrical skills on the microphone, respectively.

Born to illegal immigrants, Snow tha Product grew up in San Jose, California, and currently resides in Houston, Texas. Despite her remarkable talent, Snow sees herself as a ‘normal’ girl who wants to relate to people who hear her music.
In just two years, she became an underground phenomenon and instant YouTube sensation. With no formal promotion, Snow’s video for “Drunk Love” is over 600k hits on YouTube, and is in full power play on the national Mun2 network’s 18 & Over. Her thematic “Woke Wednesday” is nearing a quarter million views, and her latest viral videos “Beast Mode” and “Holy Sh*t” have caused quite a stir this Summer, racking up over 130k views each thus far.

Since her videos started making waves with fans and peers alike, Snow has received accolades from the music industry at every turn. Teaming with internationally renowned personality DJ Whoo Kid to host the mixtape version of Unorthodox seemed like a natural move, igniting positive energies on both sides of their collaboration.

“I feel honored to have someone like DJ Whoo Kid host my mixtape,” Snow beams. “He’s not just a DJ, he’s someone who has proven he’s hot in everything he does around the world, and he’s a well known factor in Hip Hop.”

As anticipation for the Unorthodox album builds, Snow’s writing has gotten more intense with every new verse. Of all her songs on the project, “Holy Sh*t” and “Starry Eyed” are personal favorites that she feels fans will gravitate to.

“Hannibal Hector from The Nominees produced ‘Holy Sh*t’,” Snow explains. “I just spoke exactly how I felt; about the industry, how my fans and haters are going to feel. I didn’t hold back. ‘Starry Eyed’ was produced by Noodles, and I feel like for the first time I made a track where I’m speaking about my team, the grind we went through to get where I’m at and the obstacles we still face. I feel like I’m representing me without the industry’s go-to strategy of selling sex.”

Snow tha Product’s own lyrical idols include Eminem, Missy Elliott, Lauryn Hill and the late, great Big Pun. She’s become accustomed being compared to other female rappers and deals with assumptions people make about who she is, but she doesn’t take offense on the norm.

“Obviously nobody likes to be compared, but on the other hand, I understand in this industry if you’re doing something right, they usually compare you to somebody else doing something right. That inspires me,” she says.

With Unorthodox, Snow tha Product hopes that people will come to understand more about her true love for the music, and devotion to her craft.

“Unorthodox is intense, it’s agressive and it’s laid back… it’s just a mix of everything me,” Snow explains. “My style is genuinly Crunk, down South or some cooking type music, which are guy things… yes I’m a girl, but I can get it! All in all, I’m just a normal person doing what I love to do. I don’t do this for any one reason, or to say all Latinos are like me or all girls are like me. I’m not someone you can put in a box, and I want people to accept that.”

Follow @SnowThaProduct on Tumblr, Twitter, and Facebook. Catch her web shows every Wednesday at 9 p.m. CST on wakeyagameup.com. For more information on Snow contact Jessica Martinez at 713.658.5475